Our story
Made slowly, in
SoHo.Since 2016 we've made rings, chains and earrings the slow way: recycled gold cast in small batches, stones set and polished by hand, and sold without a middleman's markup.
The atelier
It started with one ring at a
kitchen table.We couldn't find a gold ring that was solid, simple and honest about its price, so we made one. Friends asked for another. Ten years later there are six of us at a bench on Greene Street.
2016
our first ring, cast at a kitchen table
6
jewelers at one bench in SoHo
4.9
from our verified reviews
Since 2014
From a kitchen table to Greene Street.
We have grown one bench at a time, and every piece is still finished a few streets from where the first ring was cast.
2016
One ring at a kitchen table
A sculpted gold band, and friends asking for four more.
2018
The first bench
A shared studio in SoHo, a casting partner and our first engraver.
2020
Lab-grown diamonds
Graded, traceable stones at a fair price, set by hand.
2022
The atelier opens
142 Greene Street, with a bench you can watch from the counter.
2024
Video fittings
A jeweler on a call, and a free try-on kit sent ahead.
How we make it
Three things we never skip.
The parts you can't see in a photo, and the reason we can promise care for life.
Recycled gold
14k and 18k gold from two US refiners, cast in small batches. Never plated brass.
Set by hand
Every stone set and checked under a loupe at our bench, by the jeweler who signs the box.
Care for life
Free cleaning, polishing and re-plating for as long as you own the piece.
The people
Six jewelers, start to finish.
Casters, setters, polishers and an engraver. Come by the atelier and you will likely meet one of them.
Ines Moreau
Founder & Head Jeweler
Theo Lindqvist
Stone Setter
Maya Okafor
Polisher
Sam Petrov
Engraver
“A ring is worn every day for decades. It should be made like it, and it should come back to us for care, not to a drawer, when it needs it.”
The SoHo atelier
Try it on in SoHo,
or from your sofa.In the atelier
142 Greene Street, New York. Tuesday to Sunday, 11am to 7pm.
On a video call
Thirty minutes with a jeweler, anywhere in the US, with a free try-on kit first.
